About BBG LLC

 

BBG LLC is a woman-owned, experience-based marketing and promotional marketing consultancy for manufacturers, retailers and agencies.

 

The firm is led by Kathryn Benedett, whose resume includes agency senior leadership/management positions with the Interpublic Group of Companies (IPG), the founding of two marketing consulting firms, and extensive corporate experience. Kathryn is also regarded as a thought leader in Marketing Services/Agency Strategic Sourcing and Evaluation.

 

BBG LLC categories of expertise include retail, restaurant/food service, consumer packaged goods, beauty, travel, publishing, pharmaceutical, and financial services.

 

Marketing Consulting Practice Focus

 

•   Market Analysis

•   Marketing Due Diligence

      –   Best Practices

      –   Competitive Assessments

•   Marketing Plan Development

      –   Long Term

      –   Short Term Tactical Plans

•   Brand Positioning

•   Brand Strategy

 

 

Promotional Marketing Consulting Practice Focus

 

•   Strategic Planning, Research and Evaluation

•   National/Brand Equity Retail Activation

•   Shopper Marketing

•   Social Media Engagement

•   Traffic & Transaction Marketing

•   Loyalty Marketing

•   Experiential Marketing

•   Strategic Alliances and Partnerships

•   Sweepstakes/Gaming

•   Added Value Incentives

 

 

Strategic Sourcing Evaluation Practice Focus

 

Our proprietary marketing services procurement process provides clients with an expert qualitative and quantitative analysis of your current or potential service providers, the knowledge of what you should be paying, as well as the tools to negotiate to get the greatest savings.

 

BBG LLC’s proven process drives quantifiable savings Year One, builds preferred partnerships for better service, and helps your company sustain cost savings by significantly improving workflow, productivity, and controls.

 

 

Contact

 

To learn about our firm, please contact us:

BBG LLC (Barr Benedett Group LLC)

Phone: 203.557.4410

Info@bb-grp.com